Competition & Innovation
15th May 2005
Could your customers feel that your products and services are little different from your rivals? If they do, what is your future?
Kim and Mauborgne are two of the most innovative thinkers and writers in the field of strategy today. In their latest book "Blue Ocean Strategy", Kim and Mauborgne suggest a radical departure from current strategic wisdom that focuses us on fit between our processes and products, and the market we operate in to suggest we create "blue oceans" of new opportunities others have yet to recognise.
They argue "To grow, companies need to break out of a vicious cycle of competitive benchmarking and imitation."
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